A brief from NFTS:Change of Pace is a project based on art and culture, and is for a 'new tv channel to air on ITV (*not on tv, or part of a real programme) I created a 15 seconds sting to showcase the channel.
Design Approach:
Design is meant to be organic with an industrialised style, which uses minimalistic factors for upscale purposes. The simple colour palette is representative of a design style which is punchy and tells a story of super constructs across five continents.
SuperStruct logo has been applied to a number of mock-ups, for example: VOD, football shirts, advertisements, etc.
Design Style:
• Sharp edges imagined in industrial design• Smooth, organic forms• Clean, sleek colour with minimal selection• Blueprints underpinning design• All about the aesthetics• Form over function• World Wide encompassing (5 Continents) inclusive