Embedded Files
A brief from Bucks:
Across Carz logo design is part of a branding and identity project briefing. The logo is simplistic in its form and carries my objective of the time through fully. The segments of the logo are relatable to a car, by use of round shape, and minimal colour palette. There is white space separating the design in some parts which adds a sense of sophistication to it. Most (Creative Designers) who do brands and identity of cars make use of these styles to create their designs. This has an impact, which ultimately makes the brand memorable. I swapped the "S" for "Z" to create a moment when people read "Across Carz..." then return to the name to pick up if they read it incorrectly.
Across Carz is a logo design for a car wrapping company.
Examples of car wrapping.
LOGO DEVELOPMENT
Brainstorming brand names and ideas. I had this idea of 'ico-', this was to reference iconic. This is one of the brand values i wanted to represent essentially.
Brainstorming brand names and ideas. I had this idea of 'ico-', this was to reference iconic. This is one of the brand values i wanted to represent essentially.
Colchis: In Greek Mythology, A kingdom where golden fleece from a sacred ram was kept.
This is the ticket I wanted to use, to sell the brand - "A Golden opportunity."
I looked into alliteration, and this is where i found my brands name.
I looked into alliteration, and this is where i found my brands name.
Names like: Cross Cars, Wonder Wrap, Creative Customs, etc.
Few examples of early sketches, and concepts for Across Carz
Across Carz Logomark part
Across Carz Logo variant 1 with "CARZ" tracking extreme. Type is centred with the Icon.
Across Carz Logo variant 2 - Simple Kerning repositioning 'Across Carz'
Across Carz Final Concept
Across Carz Final Concept
Type looks consistent with the logo mark, and doesn't look out of place.
This logo has been adjusted, and is not the same as the logo on the car posters, and stationery packs, etc.
Examples of business cards and stationery with the Across Carz logo applied to it.
INTERESTED IN COLLABORATING?
Page updated
Google Sites
Report abuse